Search engine visibility is essential for any small or local business looking to stay afloat. Paid ads are a great way to get immediate visibility and highly targeted traffic, but it’s also important to work on your long-term organic visibility. The issue is that search engine optimization (SEO) is a time-consuming marketing strategy that necessitates consistent effort. And herein lies the enigma. Because they are a local business, local businesses are not utilizing one of the most important and effective marketing strategies for local businesses. Woof. You don’t have time to do SEO, but you also don’t have time to learn enough about it to hire the best small business SEO services.
Search engines are where your customers are, and it is there that you must differentiate yourself from competitors. So, let’s get you ready for that.
Before we get into the services that an SEO agency offers, let’s first make sure you understand what SEO is. Many businesses owners regard search engine optimization (SEO) as a mystery that can only be solved by those with insider knowledge. Yes, an SEO service company will have inside knowledge that you do not, but knowing the fundamentals is essential, and they can be broken down into simple concepts:
A search engine is one of the most common ways for consumers to find products, services, and businesses near them (hence the term “local search”). They will use Google to enter a search term or question (also known as a keyword). Google will then return the results it has determined to be the most relevant and useful, including local results whenever possible.
In fact, in many cases, the local results occupy the entire first view. When you type “camera repair shop” into Google without including your location, this is what you get:
The search engines (such as Google) that we use to find that information employ complex algorithms (or formulas) that aid in the identification, evaluation, and prioritization of pages. The engine’s “spiders” are constantly crawling the web, filtering every page they find with this formula and storing the results in a database (called their index). When a person performs a search, Google returns results from its index rather than the live internet.
The important thing to remember is that SEO is all about communicating the quality of your website pages and their relevance to specific locations and terms in a language that a computer can understand, such as meta tags.
To be found by potential customers via a Google search, you must rank high on Google, preferably on the first page and in the top few results. As a result, you must optimize your content for search engines. As a result, the term “search engine optimization” was coined.
It is at this point that a small business SEO service comes into play. SEO produces strong and long-term results, but only when done correctly. As a small business or solopreneur, it can be difficult to perform all of the optimizations correctly, let alone figure out what those tactics are to begin with. So, let us discuss SEO marketing services.